2015 PORTRAIT OF THE U.S. INTERNATIONAL LEISURE TRAVELER

$900.00

In 2013, 61.9 million Americans traveled internationally, a 2% increase over 2012, according to the U.S. Office of Travel & Tourism Industries (OTTI). They spent an estimated $86.2 billion abroad according to the UNWTO, an increase of 3.3% over 2012.

American outbound travel has been on the rise since hitting a recession-induced nadir of 59.2 million in 2011. As the U.S. economy recovers and the Millennial generation begins to travel more internationally, the U.S. is likely to set a new all-time record for outbound travel in 2014. Estimates by the OTTI for January through November of 2014 show that international outbound travel from the U.S. jumped 9.8% over the same period year prior.

To better understand the tastes and preferences of the U.S. international leisure traveler, Resonance Consultancy conducted an online survey of more than 1,256 recent international travelers of all ages, from 18 to 80, in November 2014. This 114-page, infographic-rich report on the U.S. International Traveler includes:

  • Introduction & Methodology
  • Demographics: Profile of the U.S. International Leisure Traveler
  • Destinations: Where they plan to vacation in the next 12-24 months
  • Trip Characteristics: How often they travel, and for how long
  • Accommodations: Their most desired lodging types, brands and amenities
  • Activities and Experiences: What they do currently and what would they like to try
  • Segmentation Analysis: The five key types of international leisure travelers

 Details of the study include:

  • All respondents were screened to include those who are 18 years or older with annual household incomes of $50K or higher and have traveled outside the U.S. in the past year.
  • All interviews were conducted between November 6-12, 2014.
  • The data was weighted by age, gender and region according to U.S. Census data as well as by the incidence of international travelers by age group.
  • An overall sample of this size is considered accurate within +/-2.8%, 19 times out of 20.

contents

• Demographics
• Vacation Spending
• Frequency of Travel
• Length of Travel
• Distance Traveled
• Mode of Transportation
• Types of Future Vacations
• Key Decision Factors
• Destinations of Interest
• Accommodation Preferences
• Desired Hotel Amenities
• Most Desirable Hotel Brands
• Use of Owner Direct Rental Services
• Desired Activities on Vacation
• Use of All-in-One Packaged Tickets
• Segmentation Analysis
• Segment Sizing
• Segment Profiles

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