2015 PORTRAIT OF THE U.S. INTERNATIONAL LEISURE TRAVELER
In 2013, 61.9 million Americans traveled internationally, a 2% increase over 2012, according to the U.S. Office of Travel & Tourism Industries (OTTI). They spent an estimated $86.2 billion abroad according to the UNWTO, an increase of 3.3% over 2012.
American outbound travel has been on the rise since hitting a recession-induced nadir of 59.2 million in 2011. As the U.S. economy recovers and the Millennial generation begins to travel more internationally, the U.S. is likely to set a new all-time record for outbound travel in 2014. Estimates by the OTTI for January through November of 2014 show that international outbound travel from the U.S. jumped 9.8% over the same period year prior.
To better understand the tastes and preferences of the U.S. international leisure traveler, Resonance Consultancy conducted an online survey of more than 1,256 recent international travelers of all ages, from 18 to 80, in November 2014. This 114-page, infographic-rich report on the U.S. International Traveler includes:
- Introduction & Methodology
- Demographics: Profile of the U.S. International Leisure Traveler
- Destinations: Where they plan to vacation in the next 12-24 months
- Trip Characteristics: How often they travel, and for how long
- Accommodations: Their most desired lodging types, brands and amenities
- Activities and Experiences: What they do currently and what would they like to try
- Segmentation Analysis: The five key types of international leisure travelers
Details of the study include:
- All respondents were screened to include those who are 18 years or older with annual household incomes of $50K or higher and have traveled outside the U.S. in the past year.
- All interviews were conducted between November 6-12, 2014.
- The data was weighted by age, gender and region according to U.S. Census data as well as by the incidence of international travelers by age group.
- An overall sample of this size is considered accurate within +/-2.8%, 19 times out of 20.
• Vacation Spending
• Frequency of Travel
• Length of Travel
• Distance Traveled
• Mode of Transportation
• Types of Future Vacations
• Key Decision Factors
• Destinations of Interest
• Accommodation Preferences
• Desired Hotel Amenities
• Most Desirable Hotel Brands
• Use of Owner Direct Rental Services
• Desired Activities on Vacation
• Use of All-in-One Packaged Tickets
• Segmentation Analysis
• Segment Sizing
• Segment Profiles
2015 PORTRAIT OF THE U.S. MILLENNIAL TRAVELER
To better understand the tastes and preferences of the U.S. Millennial traveler, Resonance Consultancy conducted an online survey of 1,189 recent travelers aged 18 to 34 in November 2014. This 118-page, infographic-rich report on the U.S. Millennial Traveler provides detailed findings on the demographics, hotel brands, amenities, activities and experiences desired by this burgeoning travel market.
2015 PORTRAIT OF THE U.S. RETIREE TRAVELER
65+ is the fastest-growing demographic in the U.S. and the wealthiest demographic in the developed world. Ten thousand Boomers turn 65 every day, and they’re healthier, wealthier and more worldly than any before them. While some of their demands are unique, the desires of the 65+ traveler mirror those of their younger counterparts, from the demand for free internet in hotels to the desire to learn something new on vacation. For the Portrait of the U.S. Retiree Traveler we surveyed 1,147 travelers aged 65 and over in the U.S. for their current and future travel and accommodation desires.
2015 RECREATIONAL REAL ESTATE REPORT
To identify how interested consumers are today in owning a vacation property and better understand the tastes and preferences of prospective purchasers and how they might differ from current owners Resonance Consultancy interviewed more than 3,300 recent U.S. travelers of all ages and incomes to learn what kind of vacations they wanted, where they wanted to stay, the amenities they desired most and least, the activities they most enjoy on vacation, and their aspirations and preferences for ownership of a vacation home.
2016 Future of Luxury Travel Report
The 2016 Future of Luxury Travel Report identifies 10 high level trends that reflect experiences and habits that are shaping the travel experience at the high end in the U.S. and around the world. As wealthy U.S. travelers remain one of the most lucrative travel market segments in the world, and an important driver of luxury travel demand and trends across the globe, Resonance conducted an online survey with 1,667 U.S. travelers in the top 5% of U.S. households, with 724 travelers falling in the top 1%.