Consumer Research Reports
2015 PORTRAIT OF THE U.S. INTERNATIONAL LEISURE TRAVELER
To better understand the tastes and preferences of the U.S. international leisure traveler, Resonance Consultancy conducted an online survey of 1,256 recent international travelers of all ages, from 18 to 80, in November 2014. This 114-page, infographic-rich report on the U.S. International Traveler provides detailed findings on the demographics, destinations, activities and experiences desired by this lucrative travel audience.
2015 PORTRAIT OF THE U.S. MILLENNIAL TRAVELER
To better understand the tastes and preferences of the U.S. Millennial traveler, Resonance Consultancy conducted an online survey of 1,189 recent travelers aged 18 to 34 in November 2014. This 118-page, infographic-rich report on the U.S. Millennial Traveler provides detailed findings on the demographics, hotel brands, amenities, activities and experiences desired by this burgeoning travel market.
2015 PORTRAIT OF THE U.S. RETIREE TRAVELER
65+ is the fastest-growing demographic in the U.S. and the wealthiest demographic in the developed world. Ten thousand Boomers turn 65 every day, and they’re healthier, wealthier and more worldly than any before them. While some of their demands are unique, the desires of the 65+ traveler mirror those of their younger counterparts, from the demand for free internet in hotels to the desire to learn something new on vacation. For the Portrait of the U.S. Retiree Traveler we surveyed 1,147 travelers aged 65 and over in the U.S. for their current and future travel and accommodation desires.
2015 RECREATIONAL REAL ESTATE REPORT
To identify how interested consumers are today in owning a vacation property and better understand the tastes and preferences of prospective purchasers and how they might differ from current owners Resonance Consultancy interviewed more than 3,300 recent U.S. travelers of all ages and incomes to learn what kind of vacations they wanted, where they wanted to stay, the amenities they desired most and least, the activities they most enjoy on vacation, and their aspirations and preferences for ownership of a vacation home.
2016 Future of Luxury Travel Report
The 2016 Future of Luxury Travel Report identifies 10 high level trends that reflect experiences and habits that are shaping the travel experience at the high end in the U.S. and around the world. As wealthy U.S. travelers remain one of the most lucrative travel market segments in the world, and an important driver of luxury travel demand and trends across the globe, Resonance conducted an online survey with 1,667 U.S. travelers in the top 5% of U.S. households, with 724 travelers falling in the top 1%.
2016 THE FUTURE OF CHINESE INTERNATIONAL TRAVEL
In 2015, Chinese travelers made roughly 133 million foreign trips and spent more than $200 billion on tourism related activities, and that number is expected to reach a whopping $422 billion by the year 2020. To better understand the needs and preferences of the next generation of Chinese international travelers, Resonance Consultancy analyzed 1.2 million reviews of 94,000 attractions on Qyer.com - a TripAdvisor-like site popular with young independent Chinese travelers - and explored their preference for different categories of attractions including Culture, Sightseeing, Sports & Adventure, Shopping, Food and Entertainment.
2016 U.S. LUXURY TRAVEL REPORT
The Top 5% of U.S. travelers spend almost $800 billion per year on business and leisure travel, making them one of the most profitable segments of travelers in the world. For the 2016 U.S. Luxury Travel Report, Resonance Consultancy interviewed 1,667 U.S. luxury travelers - defined as having Household Income of at least $200k+ or net worth of $2 million. This 84-page report details the travel, destination and accommodation preferences of America's richest of the rich.