2016 U.S. LUXURY TRAVEL REPORT
Admire them or vilify them, the wealthiest 1% and 5% of Americans are a fascinating demographic. Their preferences and habits are parsed and breathlessly reported, yet their experiences become the stuff the rest of the population dreams of.
For this 2016 U.S. Luxury Travel Report, Resonance Consultancy examined the travel and leisure habits of the wealthiest 1% and 5% of households by conducting an online survey of 1,667 U.S. luxury travelers. We defined the Top 1% as having Household Income of $400k+ or net worth of $8 million+ and the Top 5% having Household Income of $200k+ or net worth of $2 million+. Most interviews were conducted between October 18 and November 16, 2015, with some interviews completed between November 6-12, 2015. The data collected was weighted by age, gender and income according to U.S. Census data.
In our research we found that this small demographic has a startling economic impact: the wealthiest 5% take an average of 14.3 trips per year (about half for business and half for leisure) compared to just 4.8 by the average U.S. traveler. With an average of 2.9 people per household, and an average expenditure of $3,115 per person per vacation, that adds up to spending of more than $390 billion per year on leisure travel alone, which makes wealthy U.S. travelers one of the most lucrative market segments in the world.
This 84-page report on U.S. Luxury Travel includes:
- Introduction & Methodology
- Demographics: Profile of wealthy U.S. travelers
- Trip Characteristics: How often they travel, for how long and how much they spend
- Key Decision Factors: What wealthy travelers consider when choosing a vacation destination
- Preferred International Destinations: Int'l destinations wealthy travelers plan to visit in the next 12-24 months
- Accommodation Usage & Brand Preferences: Most desirable lodging types, brands and amenities
- Preferred Activities & Experiences: What they currently do and what they would like to try
- Segmentation Analysis: The five key types of wealthy U.S. travelers
Frequency of Travel
Length of Travel
Type of Future Vacations
Typical Vacation Spend
Key Decision Factors
Preferred International Destinations
Frequency of Hotel Stays
Use of Owner Direct Rentals
Desirable Hotel Amenities
Hotel Brand Familiarity
Hotel Brand Usage
Hotel Brand Preferences
Hotel Brand Opinion
Activities on Vacation
Distinct Segments of Luxury Travelers
Sophisticated Explorer Segment
All-in Enthusiast Segment
Active Adventurer Segment
2015 PORTRAIT OF THE U.S. INTERNATIONAL LEISURE TRAVELER
To better understand the tastes and preferences of the U.S. international leisure traveler, Resonance Consultancy conducted an online survey of 1,256 recent international travelers of all ages, from 18 to 80, in November 2014. This 114-page, infographic-rich report on the U.S. International Traveler provides detailed findings on the demographics, destinations, activities and experiences desired by this lucrative travel audience.
2015 PORTRAIT OF THE U.S. MILLENNIAL TRAVELER
To better understand the tastes and preferences of the U.S. Millennial traveler, Resonance Consultancy conducted an online survey of 1,189 recent travelers aged 18 to 34 in November 2014. This 118-page, infographic-rich report on the U.S. Millennial Traveler provides detailed findings on the demographics, hotel brands, amenities, activities and experiences desired by this burgeoning travel market.
2015 PORTRAIT OF THE U.S. RETIREE TRAVELER
65+ is the fastest-growing demographic in the U.S. and the wealthiest demographic in the developed world. Ten thousand Boomers turn 65 every day, and they’re healthier, wealthier and more worldly than any before them. While some of their demands are unique, the desires of the 65+ traveler mirror those of their younger counterparts, from the demand for free internet in hotels to the desire to learn something new on vacation. For the Portrait of the U.S. Retiree Traveler we surveyed 1,147 travelers aged 65 and over in the U.S. for their current and future travel and accommodation desires.
2015 RECREATIONAL REAL ESTATE REPORT
To identify how interested consumers are today in owning a vacation property and better understand the tastes and preferences of prospective purchasers and how they might differ from current owners Resonance Consultancy interviewed more than 3,300 recent U.S. travelers of all ages and incomes to learn what kind of vacations they wanted, where they wanted to stay, the amenities they desired most and least, the activities they most enjoy on vacation, and their aspirations and preferences for ownership of a vacation home.