2016 U.S. LUXURY TRAVEL REPORT

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Admire them or vilify them, the wealthiest 1% and 5% of Americans are a fascinating demographic. Their preferences and habits are parsed and breathlessly reported, yet their experiences become the stuff the rest of the population dreams of.

For this 2016 U.S. Luxury Travel Report, Resonance Consultancy examined the travel and leisure habits of the wealthiest 1% and 5% of households by conducting an online survey of 1,667 U.S. luxury travelers. We defined the Top 1% as having Household Income of $400k+ or net worth of $8 million+ and the Top 5% having Household Income of $200k+ or net worth of $2 million+. Most interviews were conducted between October 18 and November 16, 2015, with some interviews completed between November 6-12, 2015. The data collected was weighted by age, gender and income according to U.S. Census data.

In our research we found that this small demographic has a startling economic impact: the wealthiest 5% take an average of 14.3 trips per year (about half for business and half for leisure) compared to just 4.8 by the average U.S. traveler. With an average of 2.9 people per household, and an average expenditure of $3,115 per person per vacation, that adds up to spending of more than $390 billion per year on leisure travel alone, which makes wealthy U.S. travelers one of the most lucrative market segments in the world. 

This 84-page report on U.S. Luxury Travel includes:

  • Introduction & Methodology
  • Demographics: Profile of wealthy U.S. travelers
  • Trip Characteristics: How often they travel, for how long and how much they spend
  • Key Decision Factors: What wealthy travelers consider when choosing a vacation destination
  • Preferred International Destinations: Int'l destinations wealthy travelers plan to visit in the next 12-24 months
  • Accommodation Usage & Brand Preferences: Most desirable lodging types, brands and amenities
  • Preferred Activities & Experiences: What they currently do and what they would like to try
  • Segmentation Analysis: The five key types of wealthy U.S. travelers

contents

Demographics
Frequency of Travel
Length of Travel
Type of Future Vacations
Booking Method
Typical Vacation Spend
Key Decision Factors
Preferred International Destinations
Frequency of Hotel Stays
Accommodation Preferences
Use of Owner Direct Rentals
Desirable Hotel Amenities
Hotel Brand Familiarity
Hotel Brand Usage
Hotel Brand Preferences
Hotel Brand Opinion
Activities on Vacation
Distinct Segments of Luxury Travelers
Segment Sizing
Sophisticated Explorer Segment
All-in Enthusiast Segment
Active Adventurer Segment

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