2015 PORTRAIT OF THE U.S. MILLENNIAL TRAVELER
With 74 million adults age 18-34 in the United States alone, Millennials represent nearly a quarter of the entire U.S. population and will soon surpass the ageing Baby Boomers in size.
This enigmatic group has been identified, stereotyped and analyzed in myriad and often contradictory ways. They’re selfish and they’re sharing; they’re lazy and they’re entrepreneurial. They’re labelled “boomerang” kids, yet some are just barely old enough to have left their parents’ home in the first place. Across the board, though, we discovered that Millennial travelers don’t easily fit any single stereotype we’ve heard about. In fact, Millennials who travel are quite different than Millennials as a whole.
To better understand the tastes and preferences of the U.S. Millennial traveler, Resonance Consultancy conducted an online survey with 1,189 recent travelers aged 18 to 34 in November 2014. This 118-page, infographic-rich report on the U.S. Millennial Traveler includes:
- Introduction & Methodology
- Demographics: Profile of the U.S. Millennial Traveler
- Trip Characteristics: How often they travel, for how long and how much they spend on vacations
- Key Decision Factors: What Millennials consider when choosing a vacation destination
- Accommodations: The most desirable lodging types, brands and amenities
- Activities and Experiences: What they do currently and what they would like to try
- Internet Usage: Device, web, social networking, app and travel site usage while on vacation
- Segmentation Analysis: The five key types of Millennial traveler
Details of the study include:
- All respondents were screened to include those aged 18 to 34 years with annual household incomes of $35K or higher who have traveled at least 75 miles from home in the past year.
- All interviews were conducted between November 6 and 12, 2014.
- The data was weighted by gender and region according to U.S. Census data.
- An overall sample of this size is considered accurate within +/-2.8%, 19 times out of 20.
Frequency of Travel
Mode of Transportation
Types of Future Vacations
Key Decision Factors
Desired Hotel Amenities
Most Desirable Hotel Brands
Use of Owner-Direct Rental Services
Desired Activities on Vacation
Use of All-in-One Packaged Tickets
Mobile/Computer Use on Vacation
2015 PORTRAIT OF THE U.S. INTERNATIONAL LEISURE TRAVELER
To better understand the tastes and preferences of the U.S. international leisure traveler, Resonance Consultancy conducted an online survey of 1,256 recent international travelers of all ages, from 18 to 80, in November 2014. This 114-page, infographic-rich report on the U.S. International Traveler provides detailed findings on the demographics, destinations, activities and experiences desired by this lucrative travel audience.
2015 PORTRAIT OF THE U.S. RETIREE TRAVELER
65+ is the fastest-growing demographic in the U.S. and the wealthiest demographic in the developed world. Ten thousand Boomers turn 65 every day, and they’re healthier, wealthier and more worldly than any before them. While some of their demands are unique, the desires of the 65+ traveler mirror those of their younger counterparts, from the demand for free internet in hotels to the desire to learn something new on vacation. For the Portrait of the U.S. Retiree Traveler we surveyed 1,147 travelers aged 65 and over in the U.S. for their current and future travel and accommodation desires.
2015 RECREATIONAL REAL ESTATE REPORT
To identify how interested consumers are today in owning a vacation property and better understand the tastes and preferences of prospective purchasers and how they might differ from current owners Resonance Consultancy interviewed more than 3,300 recent U.S. travelers of all ages and incomes to learn what kind of vacations they wanted, where they wanted to stay, the amenities they desired most and least, the activities they most enjoy on vacation, and their aspirations and preferences for ownership of a vacation home.
2016 THE FUTURE OF CHINESE INTERNATIONAL TRAVEL
In 2015, Chinese travelers made roughly 133 million foreign trips and spent more than $200 billion on tourism related activities, and that number is expected to reach a whopping $422 billion by the year 2020. To better understand the needs and preferences of the next generation of Chinese international travelers, Resonance Consultancy analyzed 1.2 million reviews of 94,000 attractions on Qyer.com - a TripAdvisor-like site popular with young independent Chinese travelers - and explored their preference for different categories of attractions including Culture, Sightseeing, Sports & Adventure, Shopping, Food and Entertainment.