With 74 million adults age 18-34 in the United States alone, Millennials represent nearly a quarter of the entire U.S. population and will soon surpass the ageing Baby Boomers in size.

This enigmatic group has been identified, stereotyped and analyzed in myriad and often contradictory ways. They’re selfish and they’re sharing; they’re lazy and they’re entrepreneurial. They’re labelled “boomerang” kids, yet some are just barely old enough to have left their parents’ home in the first place. Across the board, though, we discovered that Millennial travelers don’t easily fit any single stereotype we’ve heard about. In fact, Millennials who travel are quite different than Millennials as a whole.

To better understand the tastes and preferences of the U.S. Millennial traveler, Resonance Consultancy conducted an online survey with 1,189 recent travelers aged 18 to 34 in November 2014. This 118-page, infographic-rich report on the U.S. Millennial Traveler includes:

  • Introduction & Methodology
  • Demographics: Profile of the U.S. Millennial Traveler
  • Trip Characteristics: How often they travel, for how long and how much they spend on vacations
  • Key Decision Factors: What Millennials consider when choosing a vacation destination
  • Accommodations: The most desirable lodging types, brands and amenities
  • Activities and Experiences: What they do currently and what they would like to try
  • Internet Usage: Device, web, social networking, app and travel site usage while on vacation
  • Segmentation Analysis: The five key types of Millennial traveler

Details of the study include:

  • All respondents were screened to include those aged 18 to 34 years with annual household incomes of $35K or higher who have traveled at least 75 miles from home in the past year.
  • All interviews were conducted between November 6 and 12, 2014.
  • The data was weighted by gender and region according to U.S. Census data.
  • An overall sample of this size is considered accurate within +/-2.8%, 19 times out of 20.



Frequency of Travel
Vacation Duration
Distance Traveled
Mode of Transportation
Vacation Spending
Types of Future Vacations
Key Decision Factors
Accommodation Preferences
Desired Hotel Amenities
Most Desirable Hotel Brands
Use of Owner-Direct Rental Services
Desired Activities on Vacation
Use of All-in-One Packaged Tickets
Mobile/Computer Use on Vacation
Segmentation Analysis
Segment Sizing
Segment Profiles

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